- - - IS YOUR ORGANIZATION READY FOR THE ANNIVERSARY OF 9/11? LONGVIEW ASSOCIATES HAS A PLAN Dateline: June 6, 2002 ... White Plains, NY Contact Name: Marina London, Longview Associates, Inc. Contact Phone: 800-666-5327 WHITE PLAINS, NY - June 6, 2002 - Is your organization ready for 9/11/02? The trauma response experts at Longview Associates, Inc., a national employee assistance program (EAP), were concerned that their corporate clients might not be prepared for the upcoming first anniversary of 9/11. "We knew that many of the employees we helped in the weeks following the terrorist attacks would need us again this September. We wanted to give effective advice to our companies located at or near Ground Zero, as well as to others," explains Kristen Nagle, Longview's Vice President of Corporate Development. Marina London, Longview's Vice President of Training and Consulting, was asked to research anniversary reactions to traumatic events and come up with recommendations. London says, "I was shocked to find that virtually nothing had been written on the subject - we realized that if we were going to help our clients, we were going to have to rely on our own research and expertise." The result of London's work will be published in an EAP journal and presented at several conferences. "But there are steps that any company can take to help their employees," adds London. Her tips for companies include: - Be proactive: the time to come up with a plan is now - not the week before the anniversary. - Provide information to all of your employees acknowledging that many of them may have strong feelings and reactions to 9/11/02. - Be prepared for some employees to exhibit work performance problems such as absenteeism, emotional outbursts and a renewal of phobic reactions such as fear of travel, tall buildings, bridges, tunnels, subways, etc. - Provide handouts listing helpful resources including crisis counseling services, mental health providers and other community programs. - Understand that recognizing the anniversary is vital. Involve employees in organizing the company's response. - Organizing an appropriate company ritual may be critical. The ritual should acknowledge where the majority of the employees are emotionally and be organized, limited and appropriate. Suggested rituals include a moment of silence, a company lunch, a corporate charity event to benefit victims of the tragedy - to name a few. London concludes by saying, "9/11 is a unique event in the history of our country due to the public nature of the tragedy, experienced live by millions on TV. There is no precedent for those of us who provide trauma response services. It is going to require a different magnitude of responsiveness, creativity and service from all of us." For more information, contact Longview Associates, Inc., 222 Bloomingdale Road, Suite 403 White Plains, NY 10605.